Saturday, April 26, 2014

One woman war against Target

I love(d) Target. I loved their toys, pantry, intimates, and plus size clothes.

Now I'm having some serious problems with them.

It actually began with the Rebelle line of toys from NERF. NERF created a line of toys for girls: guns and bows, painted pink and white. Apparently these were all tested with girls and little girls wanted pink. Fine. Cool. Instead of marketing them with all the NERF toys, Target places them aisles over in the pink aisles with baby dolls and Barbie. A little cross-marketing wouldn't hurt! I buy the NERF zombie strike toys AND Rebelle, who is to say a little girl wouldn't? Or a little boy? Target is only reinforcing gender stereotypes.

My newest, and rather huge, problem with Target is the lack of a plus size section. I'm not the only one who has noticed this.
http://jezebel.com/the-mysterious-disappearance-of-targets-plus-size-sect-1535188141 Jezebel noticed in March 2014.
http://www.jsonline.com/blogs/news/249353661.html?ipad=y as did JS Online, also in March 2014
There is a Facebook page dedicated to this issue: https://www.facebook.com/groups/211513082377824/
And Huff Post noticed back in Jan 2014  http://www.huffingtonpost.com/2014/01/06/target-plus-size-pregnant_n_4548379.html

I've posted twice to the Target Facebook page, garnering the same placating response of "we'll look into it" and this most recent time: "you can shop online!"


No, thank you. If I was going to shop for clothes online, I would shop Old Navy, which is cheaper anyway. I like trying on clothes to know that they fit.


 Picture of the section, showing the Plus Size section on the wall on the left. The rest is clearance and maternity.

Below: the plus size wall. 


And below, with the comment from a Target rep:





 I wish Target would just stop jerking my chain. Own up to wanting to be rid of plus sizes in store OR actually get a proper section in!






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